This is the official website of I Am Mindanao and its offshoot campaign, PeaceKwela.
I am Mindanao is a campaign which seeks to address violent extremism in Mindanao.
It aims to tap into the potential of junior high school students in countering violent extremism and achieving lasting peace through peace initiatives and campaigns both online and in school. It aims to appeal to the young, making them see peace as a “fun” endeavour, albeit with serious implications. Thus, #PeaceKwela (kwela is a Filipino term for “fun”).
It can also be read as PeaceSkwela, as the word skwela in Filipino means “school”; thus saying that peace can be experienced and practiced in school.